Roblox has launched Regional Pricing for in-experience items, a major update that automatically adjusts prices in Robux based on local economic conditions. The move aims to help creators earn more by making digital items more accessible to users around the world.
With Regional Pricing turned on, a base price of 1,000 Robux set by the creator might go for 700 Robux in Brazil or 500 in India. Instead of a one-size-fits-all cost, prices now flex based on where a player lives. According to testing, after the implementation of the tool, spending on in-game items from creators jumped 17% in Mexico, 26% in Brazil, and 52% in the Philippines.
